Taziki's Mediterranean Café Adds Delivery to App

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Taziki's Mediterranean Café Adds Delivery to App

By Anna Wolfe - 01/04/2021

Taziki's Mediterranean Café  has navigated through the pandemic leveraging its growing off-premises dining business with its mobile app and online ordering to support convenient options for guests. The company has seen growth of takeout, curbside, Family Feast neighborhood drops, delivery, and box-lunch catering.

The brand has  made key investments in tech, operations and marketing for tis 90+ locations. "Many of the changes that we saw in 2020, may have been accelerated by the pandemic, but they were already trends moving in the direction towards more off-premises dining and more digital ordering," said Dan Simpson, CEO of Taziki's Mediterranean Café. "In the second half of 2020, we doubled-down on our investments to support a safe dine-in experience and more convenient omnichannel experiences."

Delivery:  The App Has It 

Taziki's will launch delivery through its app and online ordering at Tazikis.com. These updates include a picture-based menu highlighting Taziki's Mediterranean cuisine and a faster, more guest friendly ordering experience. The company has seen "a significant increase" in its loyalty program and plan to add additional ways to thank their customers.

In 2020 Taziki's delivered Family Feasts to neighborhoods and box lunch catering orders. Now the company is concentrating on expanding its delivery service to include homes and businesses through the restaurant's app, website and through delivery partners.  Taziki's is working with the third-party delivery firms across the U.S. including UberEatsDoorDash, and Grubhub to make their menu available through these platforms and the chain has invested in new software to integrate these new orders into Taziki's kitchen systems throughout the U.S.

"Technology should solve problems and in the restaurant business, you are first and foremost in the people business," said Simpson. "Restaurants should focus on being guest centered. This includes placing importance on how your customers' preferences change over time as well as repurposing your strategy for serving them."

New Year, New Logo

The company is introducing a new logo in early this year, which includes a deeper blue hue to highlight the coastal Mediterranean brand position of the company. The company is also saying goodbye to Styrofoam for both beverages and to-go packaging.