sweetgreen Debuts Digital Drive-Thru

sweetgreen opened its first advanced order vehicle pickup window, “sweetlane” located in Schaumburg, Ill. The grand opening of the pickup lane, AKA sweetlane, is part of the brand's evolving restaurant experience.

Guests in vehicles can pickup their online orders through the drive-up window, or sweetlane. Customers place their order through the sweetgreen website or app, and choose “sweetlane” as their desired retrieval method under “Select a Pickup Location.”

RTN Market Watch: Using Data to Build a Transformational CX

When their order is ready, guests can drive through the “sweetlane” to pick up their meal. As they wait, guests can observe team members preparing orders with fresh ingredients through a round observation window—bringing the in-store experience to every touchpoint in the new format.

Dine-in and pickup inside the restaurant will also be available.

“Innovation is in the sweetgreen DNA, and meeting customers where they are is the key to our brand mission; connecting people to real food,” said Jonathan Neman, CEO and Co-Founder of sweetgreen. 

The freestanding building features unique design elements on all sides, including a continuous green dip around the building, a large-scale mural by local Chicago artist Cody Hudson and architectural awning details.

Today, the restaurant brand aims to reimagine fast food all while leading with purpose and making sustainable decisions that never sacrifice quality for convenience.