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SUBWAY Restaurant Chain Launches NFC Payment Terminals at 26,000+ Locations

The SUBWAY restaurant chain has announced that it will launch NFC-based mobile payments nationwide on October 1st with Softcard, the mobile commerce joint venture created by AT&T Mobility, T-Mobile USA, Inc. and Verizon Wireless. Softcard users can use their mobile phones to experience a new way to pay and save at more than 26,000 SUBWAY locations in the United States. This is one of the largest deployments of mobile payment capability in the country.
Softcard and the SUBWAY brand are also teaming up to deliver offers to SUBWAY® customers via the Softcard app. As part of this promotion, Softcard users that tap and pay at a SUBWAY® restaurant will receive $1 back on every purchase over $1 made with the American Express Serve card through year-end*.
This national launch is the extension of a relationship that began in 2013 and included a successful pilot in Salt Lake City earlier this year. The relationship will continue beyond today’s announcement to include the SUBWAY® loyalty program.
In the coming months, SUBWAY will include the SUBWAY Card Rewards Program in the Softcard app, providing customers in participating SUBWAY Rewards markets with a simpler way to collect Reward Points. Cardholders who load their SUBWAY rewards card into the Softcard app will be able to simply tap their phones to the reader using SmartTapTM for fast and convenient presentation to the point of sale.  SmartTapTM is a Softcard developed protocol that adds commerce data to an NFC transaction leveraging industry standard NFC technology to deliver loyalty and offers to retailer’s point of sales systems.
Quick-service restaurants (QSR) are quickly adopting mobile payment technology as consumers show increasing interest in using their mobile devices for an easier way to pay. The National Restaurant Association reports four in 10 young adults say they would likely pay for their quick-service restaurant orders by mobile or wireless device if they could.
Softcard is a mobile commerce platform that combines payments, offers and loyalty to provide users a safe and easy way to shop, pay and save using their mobile phones. The app uses NFC, SmartTapTM and other industry leading technologies to enable secure payments and commerce at more than 200,000 locations nationwide. Softcard is available on more than 80 devices across AT&T, T-Mobile and Verizon Wireless and is preloaded on more than 30 of those devices with more being added all the time.
*Additional details on the American Express Serve card offer can be found at the following link:
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