Subway Expands Mobivity’s Recurrency to International Markets
Subway has expanded its international license with Mobivity Holdings Corp., bringing Mobivity’s targeted print advertising, data aggregation and insight engine to restaurants in Canada, Ireland and the United Kingdom. The expansion follows the success of the program domestically, which has returned in excess of a 10x return on investment for the brand.
With this new expansion, Subway’s intelligent and personalized marketing campaigns gain a global footprint, deploying in roughly 3,000 Canadian restaurants and 2,500 restaurants throughout the United Kingdom and Ireland. These restaurants will utilize Mobivity’s Receipt technology to provide targeted messaging campaigns directly on guests’ printed receipts, while gathering basket-level point-of-sale data to reveal unique trends and insights through Mobivity’s Recognition reporting platform.
“This is an exciting opportunity for us to expand on the data that we use to inform our marketing campaigns,” said Carissa Ganelli, Chief Digital Officer of Subway. “Over the last few years, our U.S. guests have loved receiving personalized offers based on what they purchased, with each redemption enabling us to give our guests more of what they want. We are excited to expand this to an international market, and to continue delivering the delicious experiences that our guests expect.”
For Mobviity, this is the largest international deployment of its Recurrency platform to date. Mobivity is leveraging machine learning within the Recurrency platform to better target and personalize marketing campaigns to Subway guests in over 30,000 restaurants worldwide.