Staffing Woes? AI Could Help Your Brand Bounce Back Faster

At HT-NEXT 2021, attendees will benefit from an amazing explanation into how behavioral science coupled with artificial intelligence could help hoteliers build a more resilient workforce.
Michal Christine Escobar
Senior Editor (Hotels)
Michal Christine  Escobar  profile picture
Kerry Goyette posing for a picture

By Q4 2021, many hotels had hoped that the staffing shortages they were facing during the spring and summer would be a distant unhappy memory. But that isn’t the case. Instead, hotels are still finding it incredibly difficult to fill open positions with the right staff.  During the early-stages of the pandemic, revenue suffered due to lack of demand, but now, staffing shortages are a major risk to the business.

A recent Joblist survey found that despite increases in wages, the majority (60 percent) of job seekers are simply not interested in returning to the hospitality industry. Among workers with previous hospitality experience, 38 percent report that they are not even considering a hospitality job for their next position. And more than 50 percent of former hospitality workers who are looking for other work say that no pay increase or incentive would make them return to their old restaurant, bar, or hotel job.

What’s a hotelier to do? If previous staff members won’t return, finding new ones becomes a priority and Artificial Intelligence can help. AI can help hoteliers better understand what kind of talent they need and identify high-potential candidates for each job so as to reduce turnover rates and ensure job-fit for new employees.

At HT-NEXT 2021, Kerry Goyette, Founder and President of Aperio, will take the stage on Dec. 15 at 11:30am MDT to discuss how hiring managers can benefit from implementing technology that combines behavioral science and artificial intelligence to build a much more resilient workforce. Attendees will leave this session and want to immediately call their HR colleagues to share information on how and why the industry needs to rethink where it looks for candidates, how it recruits them, and the qualities it should be looking for in staff members.

This is a session that you don’t want to miss! HT-NEXT will be held live Dec. 13-16 in Scottsdale, Ariz., at the Fairmont Princess. To register and attend the event, visit:


Kerry Goyette works at the intersection of emotional intelligence, leadership development, and neuroscience research. She is the Founder & President of Aperio, a people analytics firm, which uses workplace analytics and research-based strategies to build high-performance cultures. Kerry has consulted for organizations around the world and has given keynotes at the Global HR Inside Summit in Vienna, Austria, the Best Employers Awards in Barbados and the Financial Experience Design Conference. Her popular TEDx Talk, “Stop Trying to Motivate Your Employees” tackles the well-intentioned, but often unsuccessful methods leaders use in employee engagement.

Kerry is the award-winning author of The Non-Obvious Guide to Emotional Intelligence, which was selected as one of the “Top 20 Books You Need to Read to Crush 2020” and “Best Business Books for Summer 2019” by Forbes magazine. Her work has been featured in The Harvard Business Review, Fast Company, CEO World Magazine, Inc., CNBC Make It, BNN Bloomberg, and Entrepreneur magazine. She is a Certified Professional Behavior Analyst, Certified Forensic Interviewer, and serves on the MU MBA Advisory Board. She studies the predictors of entrepreneurial success as a co-leader of the Centennial Investors Research Task Force.


Hospitality Technology (HT) and Hospitality Technology Next Generation (HTNG) are collaborating for the fifth year in a row to host HT-NEXT 2021, a unique conference for the hospitality technology industry. HT-NEXT 2021 will take place Dec. 13-16 at the Fairmont Princess in Scottsdale, Az.

HT-NEXT ( brings together hotel technology solution providers with leaders and influencers from leading hotel companies spanning IT, finance, marketing, distribution and operations. The event typically attracts nearly 500 hospitality professionals. After the event, 87% of attendees say they meet a valuable new contact at the show, and 97% of attendees say they brought back a specific idea to implement at their organization.

HT-NEXT features emerging trends and the ability to dig in to work together to solve current industry problems. The program will feature thought-provoking keynotes, diverse educational sessions, HTNG workgroups and a technology exhibit hall for attendees to discover cutting-edge solutions. The Hotel Visionary Awards and the HTNG TechOvation Award are also presented live during the event.