Soulman’s Bar-B-Que Launches Online Ordering

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Soulman’s Bar-B-Que Launches Online Ordering

By Anna Wolfe - 01/21/2021

Award-winning Soulman’s Bar-B-Que has made it even easier for North Texans to get their hands on their favorite dishes from what Thrillist named the Best Bar-B-Que in Dallas for Takeout  & Delivery in 2020.

Last November, Soulman’s launched its online ordering program and has seen unprecedented sales, especially during the busy holiday season. “We far surpassed our expectations for holiday orders this Thanksgiving and Christmas,” said Baylea Trulove, Director of Marketing for Soulman’s Bar-B-Que.

Optimizing Off-Prem

QSRs and fast-casual restaurants have been redesigning their restaurants to optimize off-prem. Like all businesses in 2020, Soulman’s made modifications and operational changes to stabilize the business in a constantly changing environment. “In early 2020, when COVID restrictions in Texas limited our business to take-out only, we knew that our existing model of calling-in orders just wasn’t going to be manageable or efficient. We quickly partnered with mobile apps like DoorDash and UberEats to fill that need,” said Brett Randle, CEO of Soulman’s Bar-B-Que. “After 6 months of success, we felt as though offering our customers the opportunity to order directly from our website at, was the next logical step.  While we love seeing and serving customers in our restaurants, we know that an online ordering platform gives us a way to reach customers wherever they are and now North Texans have the choice to order pick-up, delivery, or catering, all in one spot,” he said. 

Founded in Pleasant Grove, Texas, in 1974, Soulman’s had only a few simple goals – serve great Texas-style BBQ and offer friendly, sincere service.  Soulman’s original family recipes are still the foundation for the company’s success from their 8 different types of meat that are smoked “low & slow” over only hickory wood to their famous homemade sides, including Ranch house beans and Texas style cream corn! Throughout the years, this family-owned and operated company has remained true to its original strive for success and customer satisfaction and is honored to be considered one of the Top Bar-B-Que Chains in America (2018) and Best Bar-B-Que in Dallas for Takeout  & Delivery (2020).