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2012 Customer Engagement Technology Study
In this first-of-its-kind research report, HT reveals the results of a comprehensive survey of hotel and restaurant operators’ use of customer engagement technologies, including mobile, social, digital and location-based applications. Find out current and planned implementation rates for things like tablet-based ordering, social media-POS integration, and more. Plus, this research reveals the perceived impact these applications are having on generating customer engagement, and on improving the overall business. -
Distribution Channel Deconstructed: How to Analyze Guest Clicks for More Bookings
Analyzing click streams and social media has emerged as a key way to understand guests' booking decisions and methods. By deciphering where guests are ultimately making booking decisions, operators will be better able to service them.