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  • Distribution Channel Deconstructed: How to Analyze Guest Clicks for More Bookings

    Analyzing click streams and social media has emerged as a key way to understand guests' booking decisions and methods. By deciphering where guests are ultimately making booking decisions, operators will be better able to service them.

  • Tips for Using Social Data to Snag Loyal Guests

    The hospitality industry has embraced social networks as a means of connecting with guests, however operators must recognize the importance of translating and harnessing appropriate information to offer improved service.

  • MURTEC Insights: Calculating the Benefits of Social Media Marketing

    Restaurant operators discuss how to drive measurable results with social media programs. Given its global reach, the active engagement of users, and the ability to connect with these users, social media is a powerful marketing channel that cannot be ignored by marketers wanting to connect with their guests in the restaurant industry.

  • Tips for Building Value for Online Customers

    The hospitality industry is being redefined by the bounty of online resources at customers' disposal. Operators need to harness the vast amount of information that is being pumped through these virtual channels to discover what potential guests deem valuable in order to build a customer base and increase repeat business.

  • Feds Offer Best Practices for Customer Privacy

    As hospitality industry operators collect information from an increasing number of touch points, the Federal Trade Commission is calling on companies to self-regulate use of customer data in order to protect privacy.

  • Harnessing & Profiting From Social Media Intelligence

    The next wave in customer engagement is social customer relations management. As more formal tools emerge to build brand awareness and identify influential customers, many leading companies are taking a more proactive approach to utilize social media by customizing offers based on activity in order to increase loyalty and sales.

  • Turning Potential Into Power

    Knowledge is power, but only if you use it. The challenge facing the hospitality industry goes beyond merely connecting with guests on social channels, but how to turn information from those connections into actionable CRM data.

  • Service Offers Help for Hotels with Interest in Pinterest

    Lodging Interactive and CoMMingle are helping hotels increase their visibility on the online bulletin board.
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