Marketing platform SOCi and Olo announced a strategic partnership whereby SOCi will integrate with the Olo API, allowing Olo data to pass through to the SOCi platform and its localized listings management solutions.
This strategic partnership will improve the experience for restaurant brands by providing a single place to update critical location data across hundreds of directories. Customers of SOCi and Olo will now be able to update name, address, phone number (NAP), hours of operation, and other location information, including brand determined menu links, through Olo's pre- existing Dashboard. This data will stream directly into the SOCi platform and out to hundreds of top search directories and networks, including Google, Facebook, Apple Maps, Yelp and more, as well as the restaurant's local pages and restaurant locator.
Search Results Matter
Local search results play a great role in how consumers find and select restaurants, so that information needs to be as up-to-date and relevant as possible. Further, restaurant industry competition specifically is becoming fiercer every day, and maintaining prime visibility with customers is a constant challenge for multi-location brands. In addition to listings management, this integration will provide brands with meaningful insights such as profile completeness, listing accuracy, and order transaction data which can be used to improve marketing strategy and location visibility.
With the SOCi integrations streamlining the process for keeping location and other data up-to-date for their potential guests, restaurant brands can focus less on managing various listing platforms and more on their critical day-to-day operations.