Slim Chickens Adds Delivery for Online Catering Orders
Slim Chickens has added an in-house delivery platform for catering orders to its online ordering systems.
Building on the current platters, family meals and catering platforms that are currently available, the Fayetteville, Ark.-based restaurant franchisor is delivering catering and bulk orders. Customers are able to place an order 24-hours in advance, require a minimum order amount, pay a flat delivery fee, and the food for the event is delivered..
“Since 2014, when we first started franchising, we have been looking for ways to go above and beyond for both our customer and our committed group of franchisees,” said Greg Smart, co-founder and chief brand officer of Slim Chickens. “Delivery for large catering orders is something that our guests have requested for quite some time. We are able to leverage our existing vendor partnerships and advanced technology to get food to our customers in a more convenient way, alleviating the stress that often comes from planning a large event.”
Slim Chickens is now offering the option for delivery of catering orders at almost all of its U.S. locations, showing over 90 percent of franchisee participation in the new online rollout.
The new option is tied into the Slim Chickens loyalty program, which has more than 70,000 Slimthusiasts enrolled. The point-based loyalty program, which is a new option this year to Slim Chickens customers, offers one point for every dollar spent. Smart.
“…As a brand, we are now able to approach our customers in a more personalized way, identifying things like birthdays, order history and how much they typically spend,” said Smart. “As we bring in catering for delivery, we can further build on this insightful data of order history and simplify the process for our customers.”
Slim Chickens has 72 locations in 14 states and international locations in Kuwait and London. More than 250 locations are under development agreements.