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Six Flags Partners with Foursquare to Build Virtual Loyalty Program

Six Flags Entertainment announced today a partnership with location-based innovator foursquare with the launch of a "Six Flags Funatic Badge" available to fans throughout all 11 Six Flags domestic parks nationwide. June 10 through Sept. 7, 2010, Six Flags will offer foursquare players "badges" and special prizes including a chance to win a 2011 50th anniversary "Exit Pass" allowing immediate ride access onto Six Flags signature coasters all season long; and each park's final foursquare "Mayor" will receive a 2011 Season Pass.

Users who "check-in" at the same Six Flags theme park 10 times will earn a Six Flags Funatic foursquare badge and will be entered to win a 2011 "Exit Pass." The badge will be available to fans through Sept. 7, 2010 and will conclude by granting each park's present Six Flags foursquare "Mayor" a 2011 Season Pass.

"Foursquare presents another unique way for Six Flags to engage our fans while creating a virtual loyalty program," says Jackie Gagne, Six Flags' director of direct and digital marketing. "What really separates foursquare from other social sites are the game's incentives and the ability to share experiences with others."

Six Flags continues to expand its presence in the social media realm with active participation on several sites including Twitter, YouTube and MySpace; boasts more than one million fans through its national and local Facebook pages and hosts a national blog. The theme park company recently launched the Six Flags Fun Finder iPhone App, a free interactive, thrill guide designed to help guests maximize their fun at the parks; and will soon tap into the world of social gaming with the all-new Six Flags Mascot Park.

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