SiteMinder Secures Connection for Hotels Looking to Access China Travel Industry
SiteMinder has announced a strategic integration partnership with Ctrip to secure a pivotal connection for hotels looking to access China’s soaring online travel industry. The new two-way integration puts the more than 14,000 hotels using SiteMinder’s Room Distribution Exchange (RDX) platform among the first in the world to have direct access to the country’s largest online travel booking channel, via its new XML connection.
With sales in China’s online travel market hitting nearly US$10 billion for the second quarter of 2014[1] – a year-on-year increase of 17.1% – the hotels are also in an optimal position to directly tap into the booming travel market in China.
This integration will allow hotels around the world to directly access the Ctrip platform and its enormous booking potential, while also capitalizing on the robust connectivity between SiteMinder and Ctrip.
With approximately 80 percent of Ctrip’s total transactions booked online or through mobile channels during the second quarter of 2014, SiteMinder’s Co-Founder and CEO, Mr Mike Ford, says he is delighted about the integration partnership and welcomes its role in Ctrip’s strategy for international growth.
China’s online travel revenue is estimated to reach around US$75 billion by 2017 and, with online users continuing to increase in the country, SiteMinder is very excited about discovering the potential this partnership with Ctrip will have for hotels.
With sales in China’s online travel market hitting nearly US$10 billion for the second quarter of 2014[1] – a year-on-year increase of 17.1% – the hotels are also in an optimal position to directly tap into the booming travel market in China.
This integration will allow hotels around the world to directly access the Ctrip platform and its enormous booking potential, while also capitalizing on the robust connectivity between SiteMinder and Ctrip.
With approximately 80 percent of Ctrip’s total transactions booked online or through mobile channels during the second quarter of 2014, SiteMinder’s Co-Founder and CEO, Mr Mike Ford, says he is delighted about the integration partnership and welcomes its role in Ctrip’s strategy for international growth.
China’s online travel revenue is estimated to reach around US$75 billion by 2017 and, with online users continuing to increase in the country, SiteMinder is very excited about discovering the potential this partnership with Ctrip will have for hotels.