SHR Teams Up with nSight to Offer Predictive Marketing Suite for Hospitality

SHR, Sceptre Hospitality Resources, a provider of hotel distribution technologies, said it entered into an agreement with nSight so as to provide SHR clients access to predictive marketing tools.

Using OTA search and booking as its data source, nSight helps hoteliers improve transient segment conversion and make better pricing decisions by providing rate shopping, demand forecasting, and marketing recommendations via its advanced product suite. This helps hotels track their competition share, allowing better revenue strategies, which translates into enhanced profitability.

According to Christopher Snyder, Director of Revenue Management for Baywood Hotels, the addition of nSight products is yet another fortunate turn on their journey with SHR. The company initially provided Baywood with revenue management services for several of its hotels. After Baywood brought revenue management in-house, SHR remained an ally for their independent hotels, providing booking engines, as well as new products.

“Then SHR referred me to nSight, a new reporting platform that would allow us an opportunity see booking information on a new level,” said Snyder. “Now we can make strategy changes that we might have otherwise overlooked with traditional reporting, and can continue making smart decisions for Baywood Hotels based on truly reliable data.”

The entire suite of nSight products is currently available through SHR, an official nSight re-seller.