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Sheraton Finds Way to Up the Link@Sheraton Experience...Bing

Sheraton Hotels & Resorts unveiled a new online experience for guests designed by Microsoft's new decision engine, Bing, featuring intuitive tools help guests to seamlessly navigate their stay. Designed as a social, interactive online global destination, the new "Sheraton Guest Portal powered by Bing" will be featured worldwide in the "Link@Sheraton experienced with Microsoft" in addition to in-room web access. As part of the brand's $6 billion revitalization effort, Sheraton Hotels have redesigned nearly 400 lobbies worldwide with the addition of its Link@Sheraton experience with Microsoft, a unique lobby lounge that enables today's travelers access to information and technology for work, leisure and social networking.

The new portal was specially designed to provide guests with an intuitive, tailored on-line experience specific to their destination. As part of the new online experience, guests will find constantly updated relevant content, specific to each Sheraton location, such as local maps and the top search results for area restaurants, attractions, special events and services. The new portal uses a mix of rich imagery with a dashboard of dynamic tools that aggregates the top items requested from the concierge and makes them easy to find. Guests will also be able to print boarding passes, find the nearest entertainment and must see sites, get the local weather forecast, read the top news stories of the day or discover more about their hotel, such as the restaurant hours and spa offerings.

"Microsoft has been an integral partner during our revitalization of the Sheraton brand from the beginning with the launch of the Link@Sheraton powered by Microsoft," says Hoyt Harper, senior vice president, global brand management for Sheraton Hotels & Resorts. "Utilizing the Bing technology we've created a portal that will provide our guests with a geographically relevant and unique online experience whether they're in the lobby or their room."

The Link@Sheraton experienced with Microsoft and the Sheraton Guest Portal powered by Bing are signature components of Sheraton's $6 billion global effort to enhance the brand and differentiate the guest experience at properties worldwide. The Link's unique lobby lounge enables today's travelers to stay connected with instant access to information and technology for work, leisure and social networking. Designed as a social environment, The Link invites guests to interact with each other while they check their email, research local attractions and even print boarding passes using free Wi-Fi and Internet-enabled computer stations. It also features a Link Café, televisions and daily newspapers. Nearly 50% of all Sheraton guests use the Link@Sheraton during their stay.

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