Seminole Hard Rock Hotel & Casino Hollywood Latest to Jump on Smartphone App Bandwagon

The Seminole Hard Rock Hotel & Casino in Hollywood, Florida has teamed up with MacroView Labs to develop mobile applications for the iPhone, Android, BlackBerry and other smartphones, that will serve as a mobile concierge, area tour guide, casino handbook, and social media hub - all rolled into one. 
“Our new mobile applications are a fun and easy way for our guests and customers to explore all that the Seminole Hard Rock Hollywood has to offer - right from their mobile device,” says Jeanine Repa, senior vice president of brand marketing for Seminole Gaming. “Whether they are already at the Seminole Hard Rock, or if they’re planning a visit, our mobile apps offer users from virtually anywhere, and at any time, the ability to access the information that they need for their stay.”
An innovative and unique feature for the South Florida market is the Quick Response (QR) code. QR codes allow mobile users to snap a picture of the code using their phone’s camera, and using a QR code reader, can be automatically redirected to a website, receive additional information, connect to a wireless network, and other functions. The Android operating system has a built-in QR code scanner called ZXing on many models, and the iPhone Apple iOS operating system offers many free QR code reader apps.
Sample application features include:
  • Shows, attractions and amenities: Check out Hard Rock Live listings to grab tickets to world-class shows. Browse through top shopping, reserve some pampering time at the Spa, or view memorabilia featuring old and new music
  • Rooms and suites: Set the stage for unsurpassed rock star indulgence!  Preview the guest rooms then book a stay using special offers and packages
  • The casino: Review the rules to different games, register for poker tournaments, and get your game on.  
  • Restaurants, clubs and lounges: Want to check out a menu or make a reservation at one of our restaurants? Curious to see what celebs and DJs are appearing at Seminole Paradise nightclubs? It’s all here.  
  • Maps: Use detailed property maps to navigate the resort or access overhead custom GPS maps of the casino, hotel, and the surrounding area. You can even drop a pin onto the satellite map to remember where you parked.  
  • In-app search: Use the embedded smart-search bar to find content by keyword.  
  • My Hard Rock: Whether you want to bookmark information about our attractions or remember the number to the business center, you can save any page to create your own itinerary.  
  • Meetings: Event attendees can see private, passkey-protected content only accessible to registered guests. They can access up-to-the-minute event schedules, programs and materials, speaker bios, break-out room agendas, convention maps and more.  
  • Order room service – anywhere: Experience rock star treatment firsthand! Order room service when you’re still in the cab, playing blackjack or swimming. We’ll bring it to your room so that it’s ready when you are.  
  • Full-service directory: Need to contact the box office? The front desk? The Rock Shop? Get connected, instantly. 
  • Offline mode: Lost cell tower and WiFi access? No problem. The app will automatically go into offline mode so that you can continue to browse certain content and features until your connectivity resumes.  
  • Feedback surveys: Let your voice be heard – comment about the app and your experience at Hard Rock, or rate any of the featured services. 
  • Twitter, Facebook, Foursquare and tell-a-friend integration: Stay in touch and update the world right from the app.
Additionally, in the future, guests will be able to link to videos, discounts and additional property advertisements.
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