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Prep for Mobile Payments with 10 Self-Help Questions
For some small and mid-sized operators, marketing their association with an up-and-coming mobile payment brand lends a cool factor and helps them attract new customers. That means the IT and finance folks seeking to build a roadmap for payment must invite marketing to the table, with the goal of building a comprehensive, integrated approach that solves each group's goals. As cloud competes with NFC and EMV looms, these 10 self-assessment questions will help create a mobile payment strategy.