Sales & Marketing

One of the toughest challenges that independent hotels face is brand distribution. Although independent hotels lack many of the resources of the larger brands, there is one outlet that managers can turn to: the Internet. Rodrigo Machaz, general manager of the Memmo Baleeira Hotel, shares some tips and strategies that will increase guest visits through Web direct channels.

SynXis, the Sabre Holdings business that provides complete hotel distribution, Internet marketing and channel management solutions worldwide, successfully converts their RedX platform to an Oracle database management system. Key customer benefits include the ability to support growth in all channels and continued PCI compliance.