Sabre Launches AI-Powered Business Intelligence Solutions for Hospitality
Sabre Corporation said it has developed an analytics platform that uses artificial intelligence (AI) to help maximize total hotel revenue. SynXis Analytics Cloud is Sabre’s new data and analytics platform built from the ground up for the hospitality industry.
Without an industry-grade automated solution, many hoteliers are hamstrung with a number of separate – often manual – reports, creating an expensive lag in their revenue-focused decisions and making them reactive to market dynamics. Even with solutions available on the market today, hoteliers are limited to analyzing past events which provides only a historical view and few actionable insights.
Leveraging artificial intelligence, SynXis Analytics Cloud identifies opportunities for revenue and guest experience improvement and helps hoteliers avoid lost revenue by analyzing data from operations, finances, room-stay production, ancillaries and rate-room-channel configurations to deliver targeted, actionable insights. A hotel user is also able to design and test different predictive models by choosing a variety of pre-built machine learning algorithms.
Several Sabre customers including Denihan Hospitality Group, Preferred Hotels & Resorts, Vantage Hospitality Group, L.E. Hotels and Two Roads Hospitality have already embraced these solutions.
“SynXis Analytics Cloud offers powerful analytics tools that are fast and easy to use and the fresh visualization capabilities allow for in-depth analysis of subchannel booking trends," said Joshua Steele, Denihan’s director of reservations, key accounts and operations. "I have used the tool for market segmentation channel analysis and to evaluate negotiated account performance.”
SynXis Analytics Cloud includes a suite of pre-built insights for executives, business managers and hotel revenue analysts that allow them to see hotel performance at a region/brand/chain level down to rate code level, while also providing powerful on-demand analytics and storytelling capabilities. The platform offers a robust data warehousing service to host and integrate multiple sources of hospitality data in the cloud and empower highly customized, on-demand analytics consumed through a suite of self-service business intelligence capabilities.
Performance Insights, Self-Service BI and Rate Insights are the flagship products available today in the SynXis Cloud Analytics suite of solutions. Sabre expects to expand its business intelligence offering later this year with additional AI-powered solutions.
“We are fans of Performance Insights as we have all necessary information at our finger tips. Instead of running reports per property to have an overall idea of how our company is doing, we can run figures and get immediate reports. It also has a variety of graphs and tabs that can be easily exported. I do not know how we would manage our reporting without this tool,” said Bianca Porto Barga, vice president, account management for L.E. Hotels.