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Rubio's Fresh Mexican Grill Encourages Customers to Ditch Traditional Coupon Clipping in Exchange for iPhone App

Rubio's Fresh Mexican Grill today announced the introduction of an innovative new mobile information and coupon application for its guests called Yowza!!, which is free for iPhone and iPod Touch users. Yowza!! removes the need for consumers to clip coupons or print out promotional emails because the deals are now sent direct to the user's mobile device. Rubio's guests simply show the digital mobile coupon on their iPhone or iPod Touch at the time of payment to redeem the discount on their purchase.

"Mobile couponing is convenient and easy for busy consumers," says Larry Rusinko, senior vice president of marketing for Rubio's. "The Yowza!! application allows us to quickly and efficiently reach our consumers with information and savings for Rubio's."

"A key advantage with Yowza!! is the ability to distribute relevant offers to our guests based on their location and needs in an environmentally-friendly manner." Rusinko added.

Yowza!! is available for free from Apple's App Store on iPhone and iPod Touch or by searching "Yowza!!" at
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