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04/13/2021

Roots Pizza Powers Sales with Mobile App

The Chicago pizzeria implemented the NCR Engage app platform to extend its restaurant experience with an integrated app for mobile orders.
Anna Wolfe
Senior Editor - Restaurants
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Roots Pizza worked with NCR Corp., to make mobile orders, payments and loyalty simple. Already running NCR Aloha, Roots Pizza implemented the NCR Engage app platform to extend its restaurant experience with an integrated app for mobile orders. Beyond digital ordering and contactless payments, Roots Pizza leverages the app to seamlessly sign-up users for its loyalty program as well as building push messaging into a communications channel to reach customers with promotions or other notices.

a close up of a slice of pepperoni pizza on a plate

When Roots Pizza and NCR worked together pre-pandemic to create the restaurant’s app, they knew it would enhance the customer experience but didn’t realize it would become essential to business continuity amid COVID-19.

“The app delivered even more ROI during a really uncertain time for our community and our business,” said Scott Weiner, multi-site operator and co-owner of the Fifty/50 Restaurant Group. “With the technology in place, we were able to quickly pivot Roots Pizza to take-out and delivery only. This kept us open, serving customers and paying employees.”

Part of Scott’s initial philosophy behind opening Roots Pizza was to invest in long-term infrastructure that would support his early premonition that consumer preferences would continue shifting toward a more technologically driven, mobile-oriented dining experience. That intuition set Roots Pizza up for success. With NCR technology in place, it was easy to shift entirely to take-out and delivery. The restaurant has successfully managed the dramatic increases in takeout and delivery volume brought on by COVID-19 while also using NCR technology to promote business and attract new customers. 

When Roots Pizza reopens for sit-down business, Scott and his partner plan to transition customers to ordering on the app instead of a physical menu. This will provide a more sanitary environment, increase customer comfort levels, speed up service and decrease chances of human error – giving guests the confidence to return.