Rodd Hotels and Resorts, YMCA of The Rockies Tap Maestro to Drive Cross-Selling, Efficiency, Direct Bookings and More

Rodd Hotels and Resorts and YMCA of The Rockies have selected NORTHWIND, provider of Maestro Enterprise Property Management hotel software and reservation software solutions for the hospitality industry, to centralize operations, increase guest service, and boost staff productivity for 11 properties through the implementation of its Maestro Multi-Property Enterprise system.

Rodd Hotels & Resorts will install Maestro Multi-Property Enterprise Front Office, Sales and Catering, GEM (Guest Experience Measurement), Analytics, and the ResWave online booking engine at nine signature resorts on Prince Edward Island, New Brunswick, and Nova Scotia. "We selected Maestro Multi-Property resort software because it is the most powerful system to handle all our chain's requirements for group convention management, online dynamic package booking, and multi-property rate optimization on a single database platform," says Mary Ellen Dougan, director of sales and marketing for Rodd Hotels and Resorts. Rodd Hotels & Resorts expects to complete their Maestro implementation across all properties in June 2010.

"Maestro's Multi-Property Yield Management and ResWave online dynamic package booking engine will enable us to book more business with optimized rates for increased revenue," says Dougan. "Maestro will also dramatically improve our cross-selling capability because all our resorts and accounts will be accessed from one database, which will also boost staff productivity and operating efficiency. No other company provided the level of functionality, expertise, and value that NORTHWIND delivers." Dougan notes that each of Rodd's resorts has conference space and the Maestro Sales & Catering system will let them streamline their group convention business to maximize service and provide highly professional account tracking and reporting. ガ‚¬ã‚¬‚¬

"We are a package-intensive resort chain and the ResWave dynamic package capability will enable us to generate more revenue from online reservations," says Dougan. "Guests can create a personalized resort experience while up-selling themselves." Dougan noted that many of Rodd's resorts have golf courses and having the ability to reserve golf packages online will add to their activity bookings.

YMCA of The Rockies
Snow Mountain Ranch and Estes Park Center, operated by YMCA of The Rockies, with capacity for over 4,500 guests in more than 357 lodges between the two properties, will install Maestro Multi-Property Management, Point of Sale, Sales & Catering, Membership Management, CRO and interface to the properties' activity scheduling system.

"We selected the Maestro Multi-Property hotel software system with integrated ResWave booking engine for our two large family and conference destinations to increase guest service, online direct bookings, marketing effectiveness and staff productivity," says Jim Boyd, Estes Park Center controller/information technology for YMCA of the Rockies, which operates Snow Mountain Ranch and the Estes Park Center in Colorado. The properties provide professional conference facilities, family vacations, reunions and many recreational activities. "Maestro's single-image database platform will enable our operation to book and track all family and group activities, coordinate billing and create a more efficient operation across our entire business."

Boyd was one of two project managers on YMCA of The Rockies' system selection team which evaluated several leading systems before selecting Maestro. "Maestro gives our staff fast access to guest and group records at both our properties from one screen for instant customer service, and it provides a robust CRM system that records and tracks guest stay and activity preference data that will enable us to develop more effective marketing campaigns," says Boyd. Snow Mountain Ranch and Estes Park Center will complete implementation in October 2010.

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