FIRE (Feature Inventory Response Engine) personalizes the booking path, allowing each guest to select the relevant room type, room attributes and features they want.
Hoteliers have access to aggregated data from more than five thousand online travel sites, giving them much deeper and more cohesive insights on consumer behavior.
The Japanese bento box chain will use APT’s Test & Learn Software to measure and improve pricing, marketing, menu introductions, promotions and capital expenditures.