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Resort Spa Casino To Implement Profit Optimization Solution

Reno Nevada Peppermill Resort Spa Casino, a AAA Four-Diamond resort, will implement the The Rainmaker Group GuestREV® solution in the first quarter of 2013.

Accurate demand forecasting, enabling Peppermill to look at multiple factors to maximize profitability, as well as tailor its marketing offers based on data from GuestREV, were among other key drivers in the selection process.
The Peppermill management team believes GuestREV’s precision forecasting and optimization will reliably identify otherwise hidden opportunities to more completely maximize hotel and property revenue. The resort expects to begin utilizing GuestREV’s full capabilities by June 1st, in time for the busy summer season.
In forecasting and pricing hotel rooms, Rainmaker’s GuestREV profit optimization system factors in the Total Guest Value, or profitability of guest spend, for the entire property or enterprise. Since its debut in 2001, this unique methodology has helped boost gaming and non-gaming revenues from 5 percent to 15 percent at numerous casino hotels.

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