Travelers at Raleigh-Durham International Airport can now order meals for pick-up through Reef’s virtual food hall, an evolved ghost kitchen, in Terminal 2.
The getREEF Virtual Food Hall is operated by REEF and its Airport Concession Disadvantaged Business Enterprise partner, HUBB Kitchens, led by Jason Johnson. The kitchen features nine brands including Krispy Rice, 800 Degrees Pizza, Pei Wei, Xochimex Cantina Grill, Zinburger, and Rebel Wings, as well as local concepts Beyu Caffé, Hubb Kitchen and American Meltdown.
“RDU’s ghost kitchen allows travelers to order from nine different restaurants from their smartphone phone or kiosk in one seamless transaction,” said Michael Landguth, president and CEO of the Raleigh-Durham Airport Authority. “The virtual kitchen uses cutting edge technology to provide more dining options, added convenience and a contactless ordering and payment experience.”
Customers can place and pay for their orders on their mobile devices or directly at getREEF kiosks, located in Terminal 2, near Gate C9. Orders are picked up in specially-marked lockers near the order kiosks. Travelers will be able to mix and match food from any of the brands in the same transaction for greater variety and convenience when dining on the fly. In the future, the virtual food hall will offer delivery to guests at their gate, providing additional convenience for travelers waiting for their flight.
In addition to leveraging Reef’s platform and ecosystem, the food hall will feature a custom digital ordering experience developed in-house, paired with some ambient food storage lockers ever used. REEF expects to rotate brands and menu offerings to suit travelers’ evolving taste and preferences as its portfolio of partnerships continues to grow.
REEF is an operator of ghost kitchens globally, and continues to expand across North America, Europe and the Middle East following partnerships with Wendy’s, DJ Khaled, C3 and others.