QuickChek Corp., which operates 160 fresh convenience market locations throughout New Jersey and New York, has launched its loyalty program that's built on the Paytronix platform. QuickChek Rewards is available through the Paytronix-powered QC Mobile App, which went live earlier this year.
Paytronix integrated QuickChek Rewards with the company’s existing order-and-delivery platform, mobile app, and POS system.
With QuickChek Rewards, members earn perks on QuickChek food and beverages every time they visit a store, simply by scanning the barcode in their mobile app during checkout. Customers progress through three levels of the loyalty program depending on their visit frequency, enabling patrons to progress from “Fans” to “Friends” to “Family.” Members earn free items like birthday rewards and monthly fountain drinks just for enrolling. Additional visits unlock bonus rewards that include QuickChek’s award-winning fresh brewed coffee, made-to-order drinks, and chef-crafted sandwiches that are made in-house.
The QuickChek Rewards rollout has made an immediate impact. In just the first week, more than 1,000 members visited at least five times elevating immediately to the “Friends” category.
“We are learning a tremendous amount about our own customers, including things we weren’t even aware that we didn’t know,” said Eric Rush, QuickChek’s digital marketing and advertising manager. “QuickChek Rewards is helping with our goal to understand what is meaningful to our customers in their daily lives. With the information we’re learning, we can provide members with tailored rewards that make for a better shopping experience.”
QuickChek engages employees as ambassadors
QuickChek also introduced an ambassador program for its 5,000 team members. This tier includes programs done in partnership with QuickChek’s CPG suppliers, and it keeps employees engaged by making them a key part of the marketing that drives sales.