Qdoba Franchisee to Reach Customers 24/7 with Mobile Marketing Partnership

Dakota/Nebraska Fresh-Mex, LLC, a franchisee and area developer for Qdoba Mexican Grill, is partnering with Mocapay. Using Mocapay's patented software-based service, Qdoba will now be able to provide customers with valuable notifications about promotional offers and restaurant news in real-time. In addition, Qdoba is excited to provide its Nebraska customers with information from the local high schools and the University of Nebraska at Omaha, via the mobile device. Qdoba is active in the Omaha community and recently donated a Fun Center for patients at Children's Hospital & Medical Center.

Leveraging the new customer mobile marketing strategy, Qdoba will be able to reach customers 24/7 through push notifications to retain and grow customers and evangelize the brand. The Mocapay experience will enable Qdoba to deliver targeted messages regionally in Nebraska, or even to one specific store to engage customers with Qdoba.

"Our customers are part of the Qdoba family and we are committed to providing technologies that are relevant and help better the experience at our stores. Many of our customers are digitally savvy Millennials and we wanted to give them an additional channel to stay connected with our brand beyond the counter," says Ken Friednash, president of Dakota/Nebraska Fresh-Mex, LLC. "We chose Mocapay because of the breadth of the platform, as well as the ability to get up and running quickly. We are excited to launch this innovative rollout and we believe our customers will enjoy interacting with us in a new and exciting way."

The Mocapay experience will be available for consumers at Qdoba locations in Omaha, Papillion and Lincoln, Nebraska.

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