PMS Loyalty Module Leverages Convenience of Facebook
Northwind-Maestro PMS, provider of Maestro Enterprise Property Management hotel software and reservation software, announced the launch of its enhanced Guest Loyalty System with robust online capabilities. Built on a solution foundation with more than 20 modules on a single-image database, the Guest Loyalty Module gives independent operators the loyalty program benefits and functionality needed to compete with the high-profile programs that until now were only available to major chains. The system is mobile optimized and offers online self-service, enabling guests to sign-up, manage profiles and generate, track, and redeem reward points for reservations, room nights, referrals, and many other activities that strengthen their relationship with the hotel and increase revenue.
Independents use the Loyalty System to automate the process of points tracking and redemption to create loyalty programs with perks that reflect their personalized service and unique brand. Guests can setup profiles that list personal preferences, birthdays, and other criteria online or via their mobile devices and monitor their loyalty point account balance for rewards. The system may also be used with magnetic Loyalty ID cards which retain value points to be redeemed for services in Maestro or converted to property gift cards.
Maestro’s Guest Loyalty System provides a number of configurable options, including:
- Rewards points may be earned for referral bookings and corporate bookings, in addition to traveler reservations
- Multi-Tiered Member Levels (i.e. Silver, Gold, Platinum)
- Property-configurable reward point criteria can include rate types, dollars spent, nights spent, reservations, Guest Experience Measurement (GEM) Survey completion, and other factors,
- Robust Loyalty reward tracking, data mining, and reporting capabilities.
Connecting mobile and social networks
Maestro’s Guest Loyalty enables guests to manage their accounts online, to view past and future reservations and customize their communication preferences (e-mail, SMS Text, mail, etc.) Properties can even set-up a Facebook Loyalty access page that lets guests easily sign up, manage their profile and create referrals to generate rewards points from Facebook. The Loyalty System is fully integrated with Maestro’s ResWave online booking engine and Maestro PMS for seamless, real-time rates, availability and proactive yield management.
The Guest Loyalty System may also be tied to a property’s exclusive members-only e-marketing strategies instead of depending only on third-party flash sales sites and OTA’s to increase occupancy during soft periods. The system makes it possible to reward loyalty members with increased incentives, such as double points, for booking on specific date ranges or responding to loyalty member-only flash sale promotions to reduce costs by shifting repeat guests to substantially lower-cost direct channels.
“We worked with Northwind to make its Guest Loyalty System as flexible as possible to have the widest possible adoption to drive more business,” says Tom Lyons, vice president of sales and revenue for Lodging Hospitality Management. “The Loyalty System is effortless to use. It’s a simple matter for guests to set up profiles and monitor reward points online or on their smartphones. Our independent properties will use the Maestro Guest Loyalty System to reward guests who book their own travel, and corporate bookers and referral bookings. We expect to offer rewards point redemption for AMEX gift cards, American Airlines and Delta miles, dining credits, and for guest donations to their charities.” Lyons noted that Lodging Hospitality Management operates many flagged properties and that his independent hotels will now be able to offer a loyalty program as good as his flagged hotels.
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