Platforms

  • Don’t Make Mission: Engagement a Mission: Impossible

    As the recently released 2015 Customer Engagement Technology Study illustrates, operators must find ways to integrate what guests want – such as mobility – with appropriate systems in ways that add value and convenience.

  • When it Comes to Vision, Size Doesn't Matter

    The winners of the 2015 Hotel Visionary Awards exemplify how hotel companies large and small are using technology for betterment of service and operations. This year's winners, Hilton Worldwide, SilverBirch Hotels & Resorts, and Fontainebleau Hotel, represent the multiple faces of innovation happening across the lodging industry.

  • 20 Years Later, What Matters at MURTEC
    Through its 20 year history, MURTEC has endured as the event for peer-to-peer interaction that fosters insightful conversations between operators and technology suppliers. From humble beginnings with only a couple hundred attendees to today's attendance that numbers 500+, MURTEC's growth mirrors the explosive changes and opportunities happening in restaurant technology.

  • Devouring Data
    Software has become a necessary tool in competitive differentiation, and it's invaluable to creating a unique hotel experience. As more data points are used to gather guest information, hospitality must look to developing the "problem" of gathering as much data as possible. Having this data will lead to more pressure on software developers to enable easy access and analysis.

  • Build it or Buy it?
    In a time when technology is moving so quickly, operators that own their technology profile can be a core factor in creating competitive advantage. This will be particularly important as companies adopt a mobile strategy quickly. While companies may choose to outsource certain layers of technology, it's important to have technology that is unique to the organization.

  • Mobile First in 2015
    A new year means a time to identify new goals. Investigating the areas of most interest in hospitality reveals that focus on payments is reaching a fever-pitch, with the emergence of more mobile payment options. Also trending up is location-based technology but the one common denominator is mobility.

  • Is ROI Holding You Back?
    Solving the ROI challenge should be a key objective for technology and marketing executives in 2015.

  • Loyalty Through a Mobile Device
    Hotels and restaurants are both looking for ways to truly connect and engage in meaningful ways with guests. Rewarding loyal consumers doesn't come without cost, however, and for that reason it's critical to reward the right population.   

  • How Hospitality Must Rise Above the POS
    As the restaurant industry continues to struggle with POS integration, perhaps operators should look to the hotel space where some progress has been made in integration between multiple systems. The next generation of point of sale must address the latest technology capabilities in addition to providing the data that will help restaurants be truly competitive.

  • Is Mobile Dependence the new Normal?
    As the demand for constant connectivity rises, so does the need to bridge the gap between business, technology and marketing. With this has come the emergence of a new executive – the chief digital officer – which is rapidly becoming a commonplace title next to CIO and CEO.
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