Pizza Hut: Being a "Mayor" Has Its Perks

Pizza Hut is launching a national promotion with the location-based service Foursquare, in the United States. The promotion rewards the "Mayor" of each restaurant with a free single order of breadsticks with the purchase of a large pizza.

The deal begins this week and is currently planned to run through the end of the year. The "Mayor" of each Pizza Hut location on Foursquare must show on their phone that they are the "Mayor" in order to receive the special. This offer is only valid for Dine-in and Carry Out orders placed at the restaurant. The "Mayor" special can only be redeemed once a day at each participating location, and there can only be one "Mayor" per restaurant per day.

"Through past experience, we've learned that our customers are spending a considerable amount of time using social media and mobile tools, increasingly incorporating them into their daily lives," says Brian Niccol, chief marketing officer at Pizza Hut. "We see this promotion with Foursquare as a win-win situation - loyal, digital-savvy customers will be able to take advantage of a fun promo, while we hope to see a bump in repeat traffic from Mayors looking to take advantage of this offer."