Berkes has extensive experience leading teams in forming brand strategy and positioning, as well as insight into developing new products, identifying sales drivers and managing promotions. Moreover, she’s had success in building digital strategies and leading digital-first business models like off-premise and third-party delivery.
She comes to Pieology after more than 17 years at Yum Brands, where she was promoted numerous times with progressively elevated responsibilities.
Berkes got her start with Taco Bell, where as Director of Brand Marketing, she oversaw the development and launch of Taco Bell’s Breakfast initiative.
From Taco Bell, she became Chief Marketing Officer for Pizza Hut in the UK and Ireland, where she was responsible for growing the brand, and subsequently assumed responsibility for Pizza Hut’s European markets as the Chief Sales and Brand Officer. After almost 3 years in Europe, she returned to the states and Taco Bell in a critical role as the point person driving the development and launch of Taco Bell’s delivery program.
$100 million of success later, she was tasked with Restaurant Experience Strategy and Innovation, where she oversaw the company’s drive-thru digital transformation strategy and opened their first “ghost kitchen.”