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08/05/2022

PGA Event Adds Mobile Ordering App for Concessions

Fans at the BMW Championship can avoid long lines and order food and alcohol through the mobile app created by Swipeby.
Anna Wolfe
Senior Editor - Restaurants
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Golf fans at the BMW Championship can use an app to order their food and drinks.

SWIPEBY, a holistic ordering-to-curbside pickup platform, announced today that its platform will be deployed at the 2022 BMW Championship for the second year in a row to allow spectators to easily order food and beverages, including alcohol, using a simple app on their mobile devices that can also check age.

SWIPEBY was brought in to support the event by Notable Event Productions, the event caterer, as a way to bring efficiency, speed, and safety in an easy-to-use and attractive way to the BMW Championship spectator experience.

The BMW Championship is the penultimate event of the PGA TOUR’s FedEx Cup Playoffs and will be hosted at the Wilmington Country Club in Wilmington, Delaware, from Aug. 16-21.

“We’re excited to be part of the BMW Championship experience for a second year,” said Carl Turner, SWIPEBY’s founder and CEO. “We believe spectators will again appreciate the convenience and safety of using a simple application when they’re ready to order food or a beverage. It will allow them to avoid long lines when ordering food and drinks and enjoy the convenience of online ordering and pick up. Just order, pay and pick up.”

The SWIPEBY platform allows a spectator to order and pay online food and drinks for the event without waiting in line, whether it’s in the 18th Hole Pavilion or the Owners’ Pavilion. A menu of available items will be displayed using a QR code and once the order is placed it will provide an approximate time of when the order will be ready. Notifications will be intermittently provided to the spectator to keep them up to date about their order.

“We think not only will our platform make ordering food and beverage easier for spectators at the BMW Championship, but it will demonstrate at a high-profile event how technology in the food and beverage arena is making the customer experience better,” Turner said. “We are excited about this opportunity.”