P.F. Chang’s New Flagship Leverages Contactless Tech
After three months of extensive renovations P.F. Chang's opened its updated Atlantic City, N.J., location, its first flagship restaurant on the East Coast – and third in the U.S. on May 29.
P.F. Chang's Transcends Language Barriers with QR Codes
The 6,137-square-foot restaurant, which spans two floors and seats 186 guests, underwent an extensive renovation, resulting in significant upgrades to design, décor and ambiance.
“Across the US and at this location, P.F. Chang’s is still handing out one-touch beverage menus that feature a QR code that will take you to our full menu. If guests prefer a printed menu we do have one-touch menus available. The QR code menu is a custom-built menu that is user friendly and easy to navigate. We also have pay-at-the-table functionality where a guest can scan a QR code on their receipt and pay from their phone if they prefer. Another benefit is this helps reduce the wait time for the guest,” P.F. Chang’s, tells HT.
P.F. Chang's CMO is Ahead of the Curve
Art Kilmer, chief operating officer for P.F. Chang's, added, "We have served this community since 2004 and believe the transformation into a distinct P.F. Chang's flagship restaurant will continue to provide customers with unforgettable experiences for years to come."
P.F. Chang's new Atlantic City flagship location joins two other flagship restaurants in Honolulu and Las Vegas, and a fourth P.F. Chang's flagship location is anticipated to open in New York City's Union Square later this year. The new flagship restaurants are part of a brand refresh across the United States. All existing P.F. Chang's are scheduled for updates by the end of 2022, including new music, lighting, décor, uniforms and menu presentation. Additionally, P.F. Chang's continues to expand its fast-casual concept, P.F. Chang's To Go, with eight more locations slated to join the 13 existing To Go locations this year.