Paytronix Improves Customer and Merchant Experience with Platform Upgrades

Paytronix Systems Inc., a provider of reward program solutions to restaurants and retailers, announced upgrades to the Paytronix Platform that will improve both the customer experience and merchant experience.

One upgrade allows restaurant guests to pay their bill using their own mobile device. This new technology is designed to give the guest an engaging payment experience that empowers them to redeem rewards, leave a tip, pay the check and exit the restaurant on their own schedule.

Additional upgrades provide merchants with an enhanced combination of campaign tools, data and messaging options in its Campaign Center. Innovations include:

• New Account Filters UI help marketers to quickly build out customer segments across 52 dimensions, including demographic information, guest behavior and predictive analytics. 
• Scoring helps marketers predict future customer behavior by blending data to indicate the likelihood a member is to present a specific behavior or attribute based on a specific score. The score helps marketers reach consumers, including millennials, with highly targeted, relevant communications.
• Surveys allow marketers to elicit and collect guest feedback within a single platform. Marketers can avoid the complications and time consumption of creating, deploying, analyzing and rewarding behavior across multiple systems. This new toolset brings the customer data to the marketer more quickly. As a result, marketers can gather preferences directly from customers, quickly respond to customer sentiments and adjust their offerings accordingly.