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01/09/2017

Partnership Brings Hilton to TripAdvisor's Instant Booking Marketplace

Hilton and TripAdvisor announced a partnership to make Hilton's portfolio of 13 brands accessible in the TripAdvisor instant booking marketplace. Beginning in early 2017, travelers around the world will be able to make a reservation at any Hilton property quickly and easily without leaving the TripAdvisor site or mobile app.

Hilton, comprising nearly 789,000 rooms across 104 countries and territories, is the latest major hotel company to join TripAdvisor instant booking. The partnership will expand TripAdvisor's instant booking inventory and give travelers even more room options when shopping for lodging on the travel site.

"At Hilton, we're always reimagining the experience for our guests and looking for new ways to make travel easier," said Danny Hughes, senior vice president and commercial director, Hilton. "We are committed to working with booking partners, like TripAdvisor, who respect our desire to develop direct relationships with our guests, present our hotels in a fair and equitable manner, and increase the value of both our brands."

Users tap or click "Book Now" to initiate an instant booking. During the process, TripAdvisor will prominently feature text and branding to let the user know that Hilton will handle the transaction and customer service.