Papa Johns Introduces New Brand Experience
Papa Johns will soon reveal its new design for its restaurants, a new logo and new visual brand identity. It's all part of the pizza giant's next step in the company’s journey to deliver better experiences for its customers and team members.
Together, these elements will modernize the Papa Johns experience and build deeper emotional connections with customers, team members and communities, while preserving what has made the brand so successful – its commitment to high-quality, delicious food created from premium ingredients.
“The loyalty and love people have for Papa Johns has been built on our well-known promise of Better Ingredients. Better Pizza. – and today, we are signaling to the world that Papa Johns is ‘Hungry for Better,’” said Max Wetzel, Papa Johns’ Chief Commercial Officer. “We are evolving how the Papa Johns experience comes to life across all touchpoints, while remaining true to what got us where we are today and bringing to life our continued aspirations to improve and grow. This new experience is both a celebration of our tremendous momentum and a vision to inspire future growth.”
New Customer-Centric Restaurant Design
Papa Johns’ new streamlined, flexible environment will provide seamless purchasing and pick-up experiences for customers and empower Papa Johns team members to more efficiently prepare quality food. The new open-floorplan restaurant design blends modern simplicity with the warmth of the experience that invites people to enjoy pizza. Through handcrafted, personalized details, customers will be surrounded by premium ingredients and delicious food in a modern, inviting atmosphere.
Based on extensive research, Papa Johns carefully crafted the new restaurant design to provide its customers with better pick-up options – in the drive-thru, at “Drive-Up Pick Up” and inside at the pick-up counter, which now includes a self-service option that allows customers to quickly grab their order without waiting in line. In the kitchen, Papa Johns team members will prepare orders at modular stations that allow the same space to be used for different products at different times. As they cut pizzas and place the iconic pepperoncini pepper and Papa Johns Garlic Sauce cup inside each box, they will be better equipped with a special space to add these final touches so well-loved by customers.
“Part of making it easier to say yes to Papa Johns development is having a smart and seamless design,” said Amanda Clark, Papa Johns’ Chief Development Officer. “We worked with customers and our operations team to understand how we can have our stores be a true reflection of our brand while delivering an efficient operational experience, and this design delivers on that.”
New Visuals
Papa Johns new logo is a visual reflection of the new tone being set by the brand – bold, simple, fun and clean. This “Better by Design” logo features updated hues of Papa Johns signature red and green color crafted to better distinguish the brand wherever it is seen – both online and in-person.
Papa Johns new visual identity draws inspiration from the premium ingredients it is known for and is brought to life through a variety of elements, including:
- Color: Updated palette inspired by our premium ingredients that includes hues like Tangy tomato (red), Fresh basil (green), Fluffy dough (off-white), Punchy garlic (light purple) and Pickled pepperoncini (bright yellow-green) that provide bold pops and playful accents
- Typography: A custom font inspired by the way Papa Johns fresh, never-frozen dough moves and stretches when team members craft pizza
- Photography: Photos celebrating the best pizza moments – the ones shared with others – and showcasing the passion, pride and craft that goes into each of Papa Johns products
- Illustration: A new “hand drawn happiness” illustration style that reflects Papa Johns vibrancy and the hand-crafted nature of its products will offer helpful information – and a bit of playfulness along the way
To bring this new restaurant design, logo and visual identity to life, Papa Johns has begun implementing a phased approach that will gradually roll out this new experience to customers and team members as Papa Johns continues being “Hungry for Better.”
