Papa Gino's & D'Angelo's Mobile Messaging Platform Wins Award
Mobivity Holdings Corp.'s Unified Mobile Messaging, part of its Recurrency platform, was recognized for the "Best Mobile Messaging Based Marketing Solution" award by MarTech Breakthrough. Mobivity’s award-winning work with Papa Gino’s Pizzeria and D’Angelo Grilled Sandwiches illustrates the power of mobile messaging and its effectiveness for restaurants during the pandemic.
This year’s Martech Breakthrough Awards program attracted more than 2,750 nominations from around the world, which were evaluated by an independent panel of experts within the martech industry, including analysts, journalists and technology executives. Mobivity joins an impressive group of winners from other categories including: Shopify, Adobe, Mailchimp, ringDNA, Unbounce, Hootsuite, Bluehost, Sprinklr, The Trade Desk, Acxiom.
Mobile Messaging Powers Papa Gino’s Pizzeria and D’Angelo Grilled Sandwiches through COVID
Using Mobivity’s Recurrency platform, Papa Gino’s Pizzeria and D’Angelo Grilled Sandwiches (PGDA) segmented customers and created a mobile messaging campaign. This targeted customers who had not visited a PGDA 90-days prior to COVID restrictions. With highly targeted offers encouraging a return visit, this campaign drove twice as many return visits as non-SMS subscribers and 17% more than members of the company’s loyalty program. With this campaign that ran during the pandemic, PGDA saw Mobivity’s mobile messaging deliver an average Return on Marketing Spend of 440%, compared to its other traditional marketing channels. Click here for the full case study.
“Mobivity deserves this win for their quick, strategic thinking, which helped see us through the COVID 19 pandemic,” said Deena McKinley, Chief Marketing Officer at Papa Gino’s Pizzeria and D’Angelo Grilled Sandwiches. “When the pandemic led restaurants to dining room closures, we really doubled down on take-out and delivery, and Mobivity understood how to connect with our customers, encouraging them to return more frequently, and return they did. By understanding the value of creating an owned mobile messaging channel, Mobivity helped us amass valuable first-party customer data that insulated us from the downturn of sports, large gatherings, catering and other forms of traditional advertising. By owning a direct, targeted and personalized channel, we were able to not only sustain, but grow customer frequency and spend despite clear challenges imposed by the pandemic.”