Panera Turbocharges Curbside

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Panera Turbocharges Curbside

By Robert Firpo-Cappiello, Editor-in-Chief - 05/19/2020

Panera Bread has added geofencing technology and expanded WiFi to streamline curbside pickup by letting restaurant staff know when a curbside customer has arrived.

Making Curbside Quicker

To utilize this new feature of Panera Curbside, customers share the make, model, and color of their vehicle when placing an online  order via the Panera app or website; as they arrive curbside, an employee is alerted automatically and brings the order to the vehicle.

Customers who don’t select geofencing can still alert staff to their arrival by hitting the “I’m here” button in the app. 

Meeting the Demand for Contactless Transactions

With digital sales now accounting for 65 percent of the St. Louis-based QSR’s revenue, increased efficiency is seen as a win-win for the brand and its customers. “In the new world as it emerges, we are focused on how we can best serve our customers and meet them where they are,” said Panera CEO Niren Chaudhary.

Panera is offering a $5 discount on curbside orders of $20 or more through the end of May.