Panda Express Launches Gaming Experience to Celebrate Lunar New Year

Panda Express' Good Fortune Arcade lets guests learn more about the origin story and food symbolism of Lunar New Year, while also receiving exclusive online offers at each level of the game.
Anna Wolfe
Senior Editor, Restaurants
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Panda Express reveals retro-inspired game and the return of in-store red envelopes, inviting guests to unite over lucky foods and cultural traditions

Continuing its long string of Lunar New Year promotions, Panda Express introduces the Good Fortune Arcade, a unique online 8-bit game developed for guests to interact with the rich traditions of Lunar New Year.

Available now through February 15, guests can visit to play the Good Fortune Arcade and learn more about the origin story and food symbolism of Lunar New Year, while also receiving exclusive online offers at each level of the game. As part of its annual tradition, Panda is also bringing back in-store lucky red envelopes on the celebration day of February 1, gifting guests with a limited time Family Meal promotion to share delicious food and good fortune with their family and friends.  

"Every year, we look forward to celebrating Lunar New Year with our guests, as this holiday universally signifies the importance of family and togetherness—the key values that also define us as a family-owned American Chinese restaurant," said Andrea Cherng, Chief Brand Officer, Panda Express. "We are in a unique position to share culture and traditions through timeless and innovative experiences that both new and existing Lunar New Year celebrants can enjoy. With the Good Fortune Arcade, our goal is to create an authentic and inclusive way to bring people together over good fun and good food."

A Cultural Experience Through Gaming

The Good Fortune Arcade aims to evoke a sense of nostalgia while introducing a modern way of telling the Lunar New Year story. It consists of four levels, and players are tasked with catching the legendary monster behind the holiday's origin, Nian, who has stolen their lucky foods. In each level, players will work to collect these lucky dishes, while dodging obstacles along the way. After each completed level, players will unlock a fortune card containing a discount code for online ordering only on or the Panda Express app through Feb. 28.

Red Envelope Tradition for Good Luck
For nearly 40 years, Panda has invited guests to celebrate Lunar New Year with loved ones through good food and good fortune. Continuing a beloved tradition, Panda Express locations nationwide will be handing out over one million red envelopes on Feb. 1, 2022 only, with a coupon for $5 off a Family Meal and a free 22 oz. fountain drink, as well as a collectible fortune card inspired by Panda's signature lucky dishes. Panda's customizable Family Meal helps guests come together to experience their own combination of Lunar New Year dishes and personal favorites. From Orange Chicken (orange for prosperity) to Honey Walnut Shrimp (representing happiness), Chow Mein (symbolizing longevity) and Egg Rolls (resembling wealth), there are countless options sure to make everyone happy.

Lunar New Year Youth Program for Digital Learning 
As digital learning continues to be essential for educators and parents nationwide, Panda has made cultural learning easier and fun through its free interactive online program — Let's Explore!: Lunar New Year – giving educators and parents the interactive tools they need to spark cultural curiosity in students. As a part of this curriculum, Panda introduces a new role-playing game (RPG) that teaches the different traditions practiced during the 15-day holiday. Educational institutions that have signed up their classrooms for Let's Explore! Lunar New Year will receive limited-edition booklets full of Panda offers, stickers and other fun activities. To date, more than 180,000 students will be experiencing the magic and joy of Lunar New Year through this community resource from Panda.