OTA Insight Partners with NH Hotel Group

OTA Insight, a cloud-based data intelligence platform for the hospitality industry, continues its strong momentum in 2018 by announcing NH Hotel Group is joining as global partner to supply its rate intelligence tools across its portfolio. As one of the top 25 hotel groups in the world, NH Hotels operates nearly 400 properties across 30 destinations worldwide across the NH Collection, NH Hotels, NHow Hotels and Hesperia brands. With this partnership, 20,000 hotels around the world are now enjoying the benefits of the OTA Insight platform.

OTA Insight’s rate intelligence will enable the NH Group to implement its revolutionary dashboard technology to inform and support its revenue management strategy with competitor benchmarking. Utilizing the latest rate-shopping technology, the Group will have access to innovative rate parity management tools that work to deliver real-time analysis of locally targeted OTA promotions to ensure all properties can market the best available rate on their own websites and remain competitive at all times.

“We are excited about this collaboration and believe OTA Insight is the best fit for the NH Hotel Group’s price positioning strategy on a global level,” says José Ignacio Sánchez Butragueño, NH Hotel Group Vice President Revenue Management. “OTA Insight’s range of game-changing revenue and distribution solutions make it best placed to aid in our continued delivery of the most competitive rates to our customers and provide us with the necessary intelligence to grow our revenue, profitability and leapfrog the competition.”