Omni Hotels Launches "Nucleus" Central Reservations System
Omni Hotels announces that the company has successfully deployed its new brand-wide reservation system, powered by the OPERA Enterprise Solution from MICROS Systems, Inc., a worldwide provider of information technology solutions for the hospitality and retail industries.
The project centered on the implementation of three key modules of MICROS OPERA, including the OPERA Reservation System (ORS), OPERA Customer Information System (OCIS) and OPERA Web Suite (OWS). These new integrated systems will improve the booking process for Omni's central reservations by providing a single application through which all types of reservations are booked regardless of the booking source. Omni will now collect and manage guests' preferences and profile information for the entire brand in a new single image database environment. This will enable all Omni properties to have instant access to key guest information, including guest history and membership information for Omni's Select Guest loyalty program. The information housed in the new database will enable Omni Hotels to better personalize and customize guests' stays, leading to more memorable guest experiences. With the enhanced capabilities of the new system, Omni is in a position to further expand exciting product offerings to guests, corporate partners, travel agents and wholesale industries.
"We are very pleased with the initial results of the launch," says Lesli Reynolds, vice president of global distribution and revenue strategy. "We have seen our conversion ratios increase and enhanced flexibility. The new system allows us to readily offer customers market based rates, which has improved our ability to seamlessly extend these rates and hotel availability across all distribution channels, yielding exceptional results."
Plans are well underway in the implementation of the OPERA Property Management System, at the new 614-room Omni Fort Worth Hotel, opening mid January 2009.
The project centered on the implementation of three key modules of MICROS OPERA, including the OPERA Reservation System (ORS), OPERA Customer Information System (OCIS) and OPERA Web Suite (OWS). These new integrated systems will improve the booking process for Omni's central reservations by providing a single application through which all types of reservations are booked regardless of the booking source. Omni will now collect and manage guests' preferences and profile information for the entire brand in a new single image database environment. This will enable all Omni properties to have instant access to key guest information, including guest history and membership information for Omni's Select Guest loyalty program. The information housed in the new database will enable Omni Hotels to better personalize and customize guests' stays, leading to more memorable guest experiences. With the enhanced capabilities of the new system, Omni is in a position to further expand exciting product offerings to guests, corporate partners, travel agents and wholesale industries.
"We are very pleased with the initial results of the launch," says Lesli Reynolds, vice president of global distribution and revenue strategy. "We have seen our conversion ratios increase and enhanced flexibility. The new system allows us to readily offer customers market based rates, which has improved our ability to seamlessly extend these rates and hotel availability across all distribution channels, yielding exceptional results."
Plans are well underway in the implementation of the OPERA Property Management System, at the new 614-room Omni Fort Worth Hotel, opening mid January 2009.