Olo Teams Up With Grubhub to Streamline Delivery, Digital Orders

Olo has partnered with Grubhub to integrate digital orders directly into the point-of-sale of tens of thousands of restaurant brand locations via Olo Rails.

Rails is Olo’s solution that makes it easy for restaurant brands to publish their menus, prices and location information on participating third-party marketplaces in order to drive incremental sales, simplify workflows and manage orders from multiple channels into one place. The solution also allows orders placed by consumers on the Grubhub website or app to be injected directly into the order stream at the restaurant to improve order accuracy and operational efficiencies for restaurant operators. Restaurants can do away with the need for multiple digital ordering tablets in the kitchen to improve tracking and profit accountability.

Integration with a third-party delivery systems is a top business driver of POS upgrades for 37% of restaurant respondents to HT's 2021 POS Software Trends Report: Accelerating Innovation.

By teaming up with Olo, Grubhub restaurant partners can now use Rails to provide a reliable and streamlined behind-the-counter process for restaurant team members, while also ensuring order accuracy.

Online Ordering, Off-Premises Dining is Here to Stay

This integration comes as almost all -- 92% -- of vaccinated restaurant customers plan to continue to use online ordering even after the pandemic subsides.

“The digital landscape is rapidly expanding as guests continue to enjoy the convenience of ordering ahead. This makes it more important than ever for information like menus and pricing to be reflected accurately and updated in real time across all of our channels,” said Dan Harmon, President & COO of Smoothie King. “With Grubhub’s marketplace and delivery capabilities now integrated with Olo’s Rails solution, our store teams can better streamline their operations, eliminate human errors and duplication, and focus on providing great service to our valued guests.”