OfferCraft, Agilysys to Help Hotel Customers Use AI to Optimize Marketing Offers and Revenue

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OfferCraft, Agilysys to Help Hotel Customers Use AI to Optimize Marketing Offers and Revenue

01/29/2018

Agilysys, Inc., a global provider of next-generation hospitality software solutions and services, and OfferCraft, a software company that uses artificial intelligence and gamification to make content more effective, announced that Agilysys is now a reseller of OfferCraft’s solutions. As part of the new relationship, OfferCraft’s software is being integrated with Agilysys’ point-of-sale and property management solutions to help hospitality venues increase revenue and guest satisfaction.

OfferCraft's patent-pending Intelligent Offer Engine (IOE) enables offers, coupons, vouchers and rewards to be distributed digitally, and to change themselves into something different if they’re initially ignored by a patron. If an incentive fails to motivate someone, it transforms itself into something more tailored to that person’s specific desires.

The IOE is now fully compatible with Agilysys PMS and POS products. With the new integration, offers can be distributed across virtually any channel: email, text message, social media, digital signage, websites, Agilysys terminals and much more. Each intelligent offer then tracks how the recipient is interacting with it and adjusts itself based on patron behavior. These offers can go up or down in value, can be gifted to a friend, can convert themselves into a mystery reward, can be swapped for alternatives, and much more.

OfferCraft is currently integrated with Agilysys POS and PMS solutions, with integration to other Agilysys products planned for later this year