NYC Luxury Hotel Enhances Guest Connectivity, Marketing Efforts
The Cachet Boutique NYC has implemented BeyondTV solution from Hotel Internet Services (HIS), a full-service provider of internet services and solutions for the hospitality industry.
The New York luxury hotel’s goal is to provide guests with the latest in hotel communications technology and personal device to guestroom television casting convenience.
"As a property that prides itself on offering our guests a truly unique and luxurious experience, BeyondTV serves as a critical tool in spreading awareness of the many extra amenities that we offer," said Nicole Levinson, senior vice president of brand strategy and partnerships. "Rather than finding themselves in a quiet and motionless guestroom, BeyondTV injects a sense of vibrance by automatically playing videos that communicate our brand's story and what we offer, such as the Cachet Comforts service and the upcoming opening of the Playboy Club. This simultaneously ensures that guests know exactly what is available to them in order to gain full satisfaction while also increasing property revenues."
Along with videos demonstrating the New York property's various features, BeyondTV also provides Cachet Boutique with the ability to play video loops showcasing the portfolio of branded properties that guests can visit around the world. Guests as a result can learn and inquire more into other Cachet Boutique properties during their current stay, leading to stronger brand loyalty and a greater potential for additional revenue.
BeyondTV also fulfills the Cachet Boutique's goal of providing guests with the latest in-room technology experience, with advanced personal device to guestroom television casting functionality. With a simple push of a button, guests can leverage BeyondTV to play online video and music subscription services on a much larger screen. Users can also use the same casting technology to view social media accounts or personal photos or videos. A vital differentiator is also BeyondTV's ability of allowing guests to view and order amenities, such as room service via remote control, further enhancing both convenience and property revenue streams. Upon check out, BeyondTV automatically deletes all personal data and also provides guests with the ability to manually remove their information at any time.