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NTA Releases Online Program to Help Destinations Track ROI

As part of the association's ongoing efforts to assist destinations in tracking the economic impact of tours and packaged travel, the National Tour Association (NTA) has developed an easy-to-use online program that allows tour operators to quickly e-mail itineraries to destinations.

NTA's new system allows tour operators to pull up a specific state, province or country and see what destinations are NTA members and which are DMOs, a recent itinerary included. Through the system, the operator can simply send the NTA contacts the itinerary information so they can calculate how long a group will spend in their community.

In the first week of introducing the program, more than 10 NTA tour operators have gone online and sent itineraries to nearly 40 DMOs.

The association created the NTA Tracking Task Force to address the critical tracking issue in 2005. Since that time, the group has interviewed tour operators and implemented a number of ideas.
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