Operators have an opportunity to bring innovation and digitalization into the traditional stadium sphere to meet fans increased expectations for digitization.
If Nike can sell a pair of virtual shoes for $186,000, what will people pay for an NFT that grants them exclusive digital and physical perks at your hotel?
"The recent bust has helped wipe out many 'Ponzi' schemes and now that we've gotten through the bubble of stupidity, we can start to really look at how it will benefit business."
As hotel chains look to position themselves to capitalize on the NFT boom, this article explores the potential of NFTs to drive mass innovation in the hotel and hospitality industry.
