New Loyalty Management System to Help Hoteliers Maximize Revenue and Guest Satisfaction

ZDirect has announced that it will launch its new Loyalty Management System at the 49th annual ITB Berlin. Like all ZDirect solutions, the integrated Loyalty Management System is fully customizable, and is designed with a variety of easy-to-use tools to help hoteliers maximize revenue, increase guest satisfaction, drive loyalty, and build long-term guest relationships. 

A key component of ZDirect's powerful eCRM solution, the real time Loyalty Management System includes a variety of useful features, such as:
Guest portal access from mobile devices
Points promotions and exclusions
Redemption catalog with full customization
Mobile notifications
Apple Passbook® integration for digital reward cards
Social media account login and creation with Facebook and Twitter
Reports dashboard showing loyalty growth and redemption status
Ability for members to achieve status faster with stays at multiple properties within the group/chain
With these innovative mobile-friendly features, hoteliers can provide their loyalty program members with easy access to a variety of convenient features available through the Guest Portal on their own mobile devices. This includes the ability to set and manage account preferences, and receive mobile notifications of points, reward levels, etc. ZDirect's Loyalty Management System also provides social media login integration, multiple language support and third party integration with various reward platforms including Alaska Airlines, Aeroplan and more.
ZDirect's Loyalty Management System leverages a tight integration with the hotel PMS to streamline efficiency and provide hoteliers with a single view of guest profile data.

Loyalty program activity can be easily viewed and analyzed, using ZDirect's enhanced visual reports dashboard.  
The integrated ZDirect solution streamlines and centralizes a hotel's entire electronic marketing initiative by providing the ability to track guest behavior and preferences across multiple platforms. A patented Dynamic Content Engine uses that data to create and automate individualized confirmations, pre-arrival emails, customer satisfaction surveys and more. The result is a highly personalized, on-going dialog and increased level of engagement.
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