NCED Conference Center and Hotel Enlists Online Marketing Services

The NCED Conference Center and Hotel selects Utell Hotels & Resorts' Online Marketing Services to support the hotel's public rollout. Previously available to the government and other groups exclusively, the Marriott-managed NCED has been newly renovated to serve its expanded target customer base.

"This is the first time most guests will be able to book with NCED, and we only have one chance to get that first impression right, which is why we've selected Utell for demand generation, marketing, branding, sales and distribution," says Yves Badaroux, general manager of NCED. "Not only is it the world's largest representation service, but its aggressive Utell Online Marketing Services also mean we'll be visible, desirable, and of course, bookable."

Located on 72 acres just five minutes from the University of Oklahoma, NCED is the largest hotel in Oklahoma. It features 996 guest rooms, high tech meeting space, and 60,000-square feet of fitness and exercise facilities, including a ropes course, weight room, indoor regulation basketball court and Olympic-sized pool. Ideal for group bookings, NCED recently opened its doors to the general public, which according to Badaroux was the motivation for choosing Utell.

Software features
Offering Internet marketing services including Web site design, search engine optimization, pay-per-click advertising, social media optimization and email marketing, Utell launched Utell Online Marketing Services in February this year through a partnership with Milestone Internet Marketing. Supplemented by Pegasus Solutions industry-leading booking and reservations technology, as well as Utell's powerful travel agency, TMC (Travel Management Companies), corporate and consortia relationships; Utell Online Marketing Services are key to a successful debut for NCED, according to Ric Leutwyler, president of Utell and chief marketing officer of Pegasus.

"NCED is ideally situated to gain visibility and increase revenue through Utell membership and use of Utell Online Marketing Services. A hidden treasure for group and business bookings, the hotel hasn't been distributed globally before," says Leutwyler. "We've been tasked to help the hotel compete for worldwide business, and more importantly, succeed through its debut and beyond. For us, we're honored to add the U.S. property to our extensive Utell portfolio of nearly 11,000 independent and small group hotels in more than 130 countries."
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