MURTEC Executive Summit Innovation Report
“Innovation comes from the good questions.”
− Susan Carroll-Boser, VP of IT, White Castle
There were plenty of good questions − and answers − at the 2019 MURTEC Executive Summit, which took place October 28-30 at the Four Seasons Scottsdale at Troon North in Arizona. Top-level executives from restaurant companies ranging from the industry’s major chains to regional independents joined together with leading solutions providers for three days of learning and sharing, tailored around “The ROI of Experience.” The theme provided attendees insights on how brands must rethink how to win stomach share in a digital-first world.