MURTEC Content Hub: New Videos Added Weekly!
Welcome to the MURTEC 2022 Content Hub! Here, you’ll find highlights from our educational sessions and thought leadership from the restaurant industry’s most innovative operators and solution providers. We’re updating this hub on a rolling basis — check back for more fresh content from our conference!
Fortinet Presents: MURTEC 2022 Content Hub
Courtney Radke, Field CISO, Retail & Hospitality, at Fortinet, presents HT's MURTEC 2022 Content Hub and shares insights into making security and infrastructure an integral part of a restaurant's strategic plan.
As some brands boldly and openly campaign against third-party delivery fees, most restaurants remain conflicted about how to do profitable business with delivery service providers. Meanwhile, delivery disruptors are surfacing, including cost-friendly and unique models, drone and robotic delivery. During this session, we’ll explore how some restaurants are cracking a complex code and winning the delivery dilemma. With Brian Howenstein, COO, ClusterTruck; Andrew Rebhun, SVP Digital & Marketing Officer, El Pollo Loco; Anna Wolfe, Senior Editor - Restaurants, Hospitality Technology.
Ghost Kitchen BOOm!
From ghost to host to dark, when it comes to kitchens, are there ever too many companies, virtual brands or cooks in them? We’ll hear from the biggest, boldest players in this skyrocketing space, uncover moves for 2022 and beyond, and serve up unprecedented predictions in what some considered to be the dark horse business model, now blanketing the restaurant space like kudzu. With Geoff Alexander, President & CEO, Wow Bao; Michael Beacham, President, REEF Technology; Robert Firpo-Cappiello, Editor-In-Chief, Hospitality Technology; Hanson Li, Managing Partner, Salt Partners; Michael Montagano, CEO, Kitchen United.
Wade Allen Shares Brinker's Bold Moves
From robotic hosting, bussing and serving and drone delivery to new business footprints and formats, powerhouse brand Brinker is tapping technology to bring more efficiencies (and more wow! factor) to each of its concepts. We sit down with Wade Allen, Senior VP and Head of Innovation, to uncover what Brinker is doing to address the evolving demands of today's consumer while fueling revenue streams for legacy and virtual brands.
IT Gets Real With Artificial Intelligence
From food accuracy and data optimization in the kitchen to AI in the drive-thru, restaurants are looking into the high-tech future, tapping computer vision and artificial intelligence-based tech to analyze, predict and profit from smart data insights. We talk to restaurant brands — including CKE, Inspire, and Taziki's — that are making the abstract tangible, and explore which real-world applications are really paying off.
Jon Taffer on Excuses
Jon Taffer delivered the keynote address at MURTEC on March 8, 2022. The straight-talking hospitality legend and TV personality inspired restaurant IT leaders to rethink how they’re doing business. This excerpt is about the power of excuses and why you should take notice.
Jon Taffer on Reactions
MURTEC 2022: Jon Taffer keyonte on Labor, Technology and the Kitchen of the Future
Jon Taffer on Technology
MURTEC 2022: Jon Taffer keyonte on Labor, Technology and the Kitchen of the Future
The Industry Speaks! 2022 Restaurant Technology Study
HT's 2022 Restaurant Technology Study: Making Magic Happen delivers strategic, data-driven insights into how restaurants are investing more, focusing on integrations, mobile transactions, and digital engagement. With Robert Firpo-Cappiello, Editor-In-Chief, Hospitality Technology; Siddarth (Sid) Shetty, Chief Business Development Officer, ServiceChannel; Jeff Bradbury, Director, Hughes; David Naumann, Marketing Strategy Lead, Verizon.
Restaurant Brands share their Virtual Brands' Victories
Masterminds behind some of the industry’s leading virtual brands from QSRs, fast-casual and family dining restaurants, take to the stage to share their triumphs and their challenges. This session at MURTEC 2022 in Las Vegas features:
How to Deliver Personalized Experiences by Taking Your Martech Stack to the Next Level
You’ve launched online ordering and a rewards program and you’re ready to grow your martech stack. A CDP, advanced analytics, marketing automation…what comes next? In this interactive workshop, we discuss how to determine priorities and different platform options your marketing and operations team need to be successful. This MURTEC session is produced in partnership with Bounteous, featuring Doug Cook, SVP, Chief Technology Officer, Jack in the Box; Kristen Flemington, VP of Consumer Marketing, Dutch Bros Coffee; Darla Morse, CIO, Red Robin; and Kevin Rice, Chief Sales and Marketing Officer, Hathway+Bounteous.
The Return to Service - How to Consistently Keep Promises and Delight Your Guests
As the global pandemic continues to push the hospitality industry to embrace technology, the future lies in a new, hybrid service model where waitstaff uses technology to enhance the guest experience. The session provides a roadmap for hospitality operators to discover ways to enhance the guest experience through a hybrid service model that combines technology with the human touch. We believe hospitality entails two types of guest interactions: Experiential and Transactional. Experiential interactions are your food, drink, ambiance, and the fun parts of service such as smiles, presentations, recommendations. The not-so-fun parts of your service are the Transactional experiences. This session was produced in partnership with GoTab, featuring Annie King Cazares, Chief of Staff, Topgolf; Scott Lovejoy, VP of Technology, Topgolf; Tim McLaughlin, CEO, GoTab Inc.; Rich Sweeney, former Chef at Stone Brewing, Chef Consultant, ScruffyChef.
How to Leverage Artificial Intelligence to Deliver Best-in-Class Customer Experience
When the Paytronix Data Insights team looked to help a client make its loyalty promotion stronger it turned to Artificial Intelligence. Fed by a deep well of customer data, the AI came back with a surprisingly simple, but counterintuitive answer: show a tuna sandwich. Guests demand personalized experiences, and AI enables marketers to make better decisions so they can drive individual action. That can be as simple as putting the right image in an email, or more complicated, like using k-means clustering to find the right combination of menu items to promote to specific audiences. In this workshop we will give audiences hands-on demonstrations to help understand the true value AI can provide when coupled with consumer data. In this session, Paytronix CEO Andrew Robbins will help the audience: Understand what the various algorithms produce; Experience a live demonstration of k-means clustering; and Learn from a case study focusing on how AI helped some major brands achieve measurable improvements on their marketing programs. This session was produced in partnership with Paytronix, featuring Courtney Gifford, Digital Engagement and Loyalty Marketing Manager, Caribou Coffee; Andrew Robbins, President, Paytronix.
Industry Hero Wow Bao CEO on the Bottom-Line Impact of Dark Kitchens
Hospitality Technology (HT) magazine is pleased to announce the winners of its 2022 Industry Heroes at MURTEC. The Industry Heroes Awards recognize both restaurants and technology suppliers for exemplary contributions to the restaurant industry during the pandemic.
Restaurant Tech Trends: CEC Entertainment’s CMO on Digital Innovation, Ghost Kitchen Brands and CX
Sherri Landry, chief marketing officer of CEC Entertainment, the parent company of Chuck E. Cheese, Peter Piper Pizza and the ghost kitchen brand Pasqually's Pizza & Wings, was a panelist at MURTEC, sharing her insights on the panel Virtual Victories.
Top Women in Restaurant Technology 2022 presented by Hospitality Technology
Sponsored by Tillster, the Top Women in Restaurant Technology awards were presented at MURTEC in Las Vegas on March 9, 2022.
The Tech Chef's Skip Kimpel on His MURTEC '22 Experience
Skip Kimpel, AKA The Tech Chef, talks about Restaurant Technology Network's Start-Up Alley, where 17 restaurant tech start-ups vyed for one of five Pitch Slam spots.
More MURTEC Insights
Firechat with Wade Allen, Senior VP, Head of Innovation, Brinker International
Andrew Rebhun highlights the brand’s drone edge, and teases big-news on the loyalty front.
Unique delivery via slick tech wrapped inside a fun, memorable brand leans into licensing and franchising.
Wow Bao, REEF, Kitchen United and Salt Partners share secret sauce for success.
CKE, Inspire Brands and Taziki’s Mediterranean Cafe take the stage, discuss ML/AI as a gamechanger for the industry.
Sponsored by Tillster, the Top Women in Restaurant Technology awards honored 10 women from both restaurants and technology suppliers.
BentoBox and Wow Bao were honored as this year's Industry Heroes at MURTEC 2022.
Restaurants are collecting more data than ever before. Kahala Brands’ interactive marketing leader shows us how to leverage that data for effective predictive analytics and more.
Five restaurant tech start-ups took to the main stage for a pitch slam on March 8. Watch the winning pitch here.
Welcome to our Thought Leadership page! Here, you’ll find interviews with leading restaurant industry solution providers. We’re updating this hub on a rolling basis — check back for more fresh content from our conference!
Global Restaurant Trends: Ghost Kitchens & Technology Enablement
Ashish Tulsian, Co-Founder and CEO of Posist, shares his global world view of the restaurant industry. The labor shortage is unique to the US market, he points out. But ghost kitchens and technology enablement are the way of the future
Exhibit Spotlight: Fortinet
Restaurant operators can not afford to forego cybersecurity with today's fast-moving threats.
Exhibit Spotlight: Radar
Thomas Coleman, Senior Enterprise Account Executive, Radar, explains Radar and its geofencing platform.
Exhibit Spotlight: QSR Automations
Brian Wayne, Vice President of Customer Success at QSR Automations, explains how the tech brand evolved from kitchen display systems to a complete operational platform for restaurants, from the FOH to BOH.
Exhibit Spotlight: Tabit
Shelly Matityahu, Senior Sales Support Manager, Tabit, explains the benefits of a mobile-first restaurant operating system. Tableside ordering plus guest management system, online ordering
Exhibit Spotlight: TASK
John Laporte, President of TASK, shares the benefits of this cloud-based POS plus kiosks, mobile ordering, online ordering and more.
Exhibit Spotlight: Yumpingo
Matt Holy, Director of Customer Success at Yumpingo, explains how this next-gen experience management platform can help restaurants today.
Exhibit Spotlight: CBS NorthStar
Jeremy Julian, COO of CBS NorthStar, explains how CBS NorthStar and its product NorthStar Dispatch helps restaurants solve the challenge of different order modalities -- takeout, delivery, drive-thru -- so that customers get their food orders fast and efficiently.
Exclusive Executive Insight Q&As