MSC Cruises Launches  Digital Personal Assistant

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MSC Cruises Launches  Digital Personal Assistant

The virtual assistant Zoe is now on 4 of MSC's four ships

MSC Cruises is lauching its first digital personal assistant, Zoe.

The privately-owned cruise company’s CEO Gianni Onorato made the announcement at the 12th annual CLIA Conference 2018 held in Southampton last month. Southampton is also where MSC Cruises christened MSC Bellissima, the ship on which this innovative tool was first available.  

Onorato said: “As a family-owned company with over 300 years of seafaring heritage, it is a maritime tradition to involve the female members of the family in key events and developments. Zoe is a family name as well as being a name that is internationally recognised and easy to pronounce no matter what language a guest speaks. Choosing a family name was a way to combine tradition with our continued focus on innovation.”

The introduction of the Digital Personal Assistant marks a new phase in the ongoing evolution of MSC Cruises’ digital innovation program MSC For Me, which was first introduced in 2017 with the launch of MSC Meraviglia. This connected cruise experience is available on MSC SeasideMSC Splendida with a special adaptation for Asia and was introduced on MSC Seaview when the latest flagship came into service on June 10.

Zoe is being developed in partnership with HARMAN International a wholly-owned subsidiary of Samsung Electronics, the experts in the field of voice-enabled technology having developed audio solutions also for Amazon, Google and Microsoft. This new collaboration is as the result of the long-standing relationship between MSC Cruises and Samsung, a true partnership founded on a joint vision to shape the future of the cruise industry through the introduction of the very best connected technologies.


Focusing on FAQs
A bespoke device was designed specifically for use in the cabins on board and is be available in seven languages: English, French, Italian, Spanish, German, Brazilian Portuguese and Mandarin. The primary objective of this digital service is to provide the guest with a simple and stress-free way to find out information that traditionally is asked in person at the guest relations desk. This way the guest can find the information without having to leave their cabin. As with all of the technology on board, this is not designed to replace human interaction between crew and guest, but rather complement it by answering frequently asked questions and therefore allowing crew to further focus on a more personalized specific support.


Zoe 2.0
Onorato also revealed that the next innovations to be introduced will include a more personalized one-to-one customer engagement powered by Artificial Intelligence (“AI”) & Machine Learning, smart cabin, of which the Digital Assistant is the first step as well as robotic entertainment. Technology is constantly evolving and MSC Cruises has a dedicated business innovation team that works with Samsung, HPE-Aruba, Deloitte Digital and more recently HARMAN International to ensure that the very latest innovations are developed to serve the needs of the cruise guest of the future.

Visit herto find out more about MSC Bellissima and here to find out more about MSC For Me.