Hotel companies have gotten really good at collecting customer data. In fact, ask any hotel technologist to describe the type of data that they have access to and you’ll likely want to know: “Why do you need all of that data? And what are you doing with it?” The obvious answer should be: Monetizing it either to better market or upsell products and experiences to current and future guests. But hoteliers aren’t always the best at activating their own data. In this lively and frank panel discussion at Hotel Technology Forum, attendees will hear from several industry experts on the common problems hoteliers face when it comes to data collection, guest engagement, upselling, privacy laws, security, and so much more.
During this session, you’ll also hear how our panelists are doing some innovative things with the data they’re collecting. For example, one hotel brand is using customer data to drive a truly personalized guest experience by marrying guest data with personalized website interactions. To illustrate, when it learns that a particular guest has a shellfish allergy, any menus the guest accesses via its website will automatically remove menu options that contain shellfish. Another one of our other panelists will share how his brand wanted to ensure that every interaction between the guest and the brand -- regardless if it came via an email, text message, social media, or phone call to a staff member – is recorded within the reservation so that any staff member can instantly know exactly what the guest has gone through and what they may need.
Make your plans now to attend the Hotel Technology Forum from Nov. 15-17th in Palm Beach Gardens, Fla. Register here and check out our agenda to see some of our other amazing speakers from companies such as: IHG Hotels & Resorts, Mandarin Oriental Hotel Group, Sonesta International Hotels, Fire & Vine Hospitality, Pyramid Global Hospitality, and more!